An individual negative result won’t necessarily be a deal-breaker but would require exceptional positive elements in other areas

7 Guiding Principles for Selecting Healthy Investments

Here at Avantis Wealth, we have come to believe there are ‘red lines’ that shouldn’t be crossed.

These can be critical in determining whether an investment option raises signs of concern or shining beacons that indicate great potential for investors.

It’s important to note that an individual negative result won’t necessarily be a deal-breaker but would require exceptional positive elements in other areas to pass our selection process.

Investment Time

The longer money is invested in one project, the greater the risk of market forces or the economic situation changing. Too much can change in this fast-moving world we live in and as such, we don’t generally favour projects of 5 years or longer.

Emerging Markets

As we’ve seen in the past, emerging markets offer a risk level that is rarely balanced by the reward. We therefore typically avoid these.

Political Risk

Some countries have a history of instability which could lead to changes in government, taxes, import and export tariffs, economic growth or decline. And in extreme cases, terrorism or civil war. These we avoid at all cost!

Weather and bio-risks

Investments that can be impacted by the elements - fire, water, insects, wind, bacteria - carry a high risk. This puts investments like ‘green oil’ on the backburner.

Environmental Risk

Chemicals, oil, nuclear power, major dams and the like can be a major concern for environmental problems. These are aspects we tend to avoid.

Track Record

Companies with a successful track record have a large part to play in ensuring the success of an investment. Those that have ‘done it before’ - borrowing money from investors for similar projects and paid it back.

Business Model

Business models that show highly profitable returns are high on the list of appeal. Put simply, if the investment provider is making good money, investors rarely have to worry about their returns. We also favour business models that have nothing new - it’s all been done before, preferably many times. Which means no surprises!

Latest Insights

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11 Key Questions to Ask Yourself When Choosing the Right Investment

We all want to know what’s going to be the ‘best’ investment for us individually. The answer to this lies at the intersection of two critical elements.

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5 Beneficial Outcomes for Investors

Alongside the core values that Avantis Wealth hold dear, having a straight forward investment structure helps to reduce risk as you grow in knowledge.

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Am I Eligible to Explore Alternative Investments?

The asset class of Alternative Investments is relatively new territory in comparison to traditional investment opportunities, especially for those new to the market or those eligible to invest in this particular asset class for the first time.


Investment decisions can be complicated. At Avantis, we are here to help you understand the investments that are presented to you. By understanding more about your investment goals, we can give access to opportunities that can achieve these goals.
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Your capital is at risk. The value of your investment may go up as well as down. Past performance does not indicate future performance. There is no right for compensation in respect of poor investment performance and your investment is not covered by the UK FSCS. Avantis Wealth Ltd is not licensed or regulated by the Financial Conduct Authority and does not provide financial advice. The content of any promotion has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose the investor to a significant risk of losing all of the capital invested. [Article 48(4) Financial Services and Markets Act 2000 (Financial Promotion) Order 2005] Please note that as a responsible company we require the self-certification of either a High Net Worth Investor or Sophisticated Investor statement prior to issuing any detailed information by way of an Investment Memorandum.